Beauty
Retail
Challenge:
Mass Retailer client requested a 360 view of their beauty experience and recommendations to improve performance.
Approach:
We conducted deep dives with shoppers and then explored new areas of opportunity for better environments, experiences and digital interactions.
Our research went deep to understand the cognitive process related to cosmetics shopping and encompassing inspiration, envisioning, personalizing and validating. Then we used those insights to inspire new thinking related to the connection of digital and physical needs and the role of each.
Total Time 12 weeks
Shopper Research > Innovation Strategy > Experience Design > Innovation Design Guide
Outcome:
The 360 view has been shared with the retailer’s top brands and is being used to guide new shopper experiences.
Alignment amongst brands
