Approach: 

We analyzed reams of research on consumer perceptions and behaviors and strategized an alternative approach to the over-emphasis on the top brand employed by most food and mass retailers. We found that retailers were under-leveraging loyalty across the category by focusing only on the top brand, and we designed a brand neighborhood approach that celebrated the unique attributes of all brands including legacy/familiar and new emerging brands. 

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This approach was packaged in a fun and interactive presentation to help retailers see a new vision and a new financial value.