Challenge:
International brand in the audio space wanted to expand distribution.
Approach:
We tackled the project from two directions. One, we created an ethnographic video to capture the human experience with the product category, capturing authentic behaviors and reactions from consumers and store associates. Two, we strategized and designed an innovative new way of positioning the category in order to inspire the retailer and earn a seat at the table.
We crafted a multi-media presentation combining trend experts, consumers, client leadership, financial backup and inspirational category design experiences and innovations.
Total Time 8 weeks
Research Analysis > Innovation Strategy > Ethnography-based Presentation > Sell-In
Outcome:
The sell-in presentation earned the brand distribution in three major European retailers.
Earned
distribution
in Europe Market
