Challenge:
Challenger brand wanted to capture more attention from shoppers and retailers in order to garner more space and sales.
Approach:
We were early movers in applying AI to sense shopper behavior and personalize the experience. We created high engagement spaces that inspired shoppers to interact with the products in a multi-sensory way. Shoppers were invited to trial the most compelling aspects of the product suite, opening and closing doors, seeing products in action, tangibly experiencing end results.
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For retailer meetings, we developed a digital representation of the shopper and store associate experience and linked it back to insights and financial win. We assisted the client in sell-in to several retailers.
Total Time 8 weeks
Innovation Strategy > Experience Design > Sell-In
Outcome:
Several prototype stores are in market testing, while our client has earned a seat at the table with senior retailer leadership and store planning.
Expanded prototype store tests
Gained
retailer attention
